PRODUCTS THAT PERFORM Direct Wire is widely known as the market leader for highly durable and versatile cable systems manufactured to stringent U.S. and international standards. We offer a broad range of products with superior performance and reliability, with our flagship Flex brands—Flex-A-Prene®, Ultra-Flex®, All-Flex®, Veri-Flex®, Dura-Flex®—recognized as industry-best solutions for demanding welding, power, and industrial applications. Direct Wire leverages proprietarily engineered components and state-of-the-art machinery to manufacture high-performance, industrial-grade wire and cable products with construction quality that is unmatched in the marketplace, including higher copper stranding and tighter outside diameters, exceptional durability and resistance characteristics, and superior electrical conductivity and flexibility. Backed by decades of wire and cable manufacturing expertise, Direct Wire products are more reliable, durable, and safe with the physical, mechanical, and resistance properties needed to meet customer requirements and solve their electrical and power management challenges. EXPLORE ALL PRODUCTS