Direct Wire’s core values are the foundation of our company and shape its past, present, and future. These guiding principles and beliefs are essential to our success and define who we are, how we act, and what is important to us. Be a Great Person Practice the highest integrity, care for and respect all, and always do the right thing. Serve Your Customers Well Do whatever it takes for customer success, be driven for mutual success, and be willing to sacrifice for the greater good. Do Great Work Seek continuous improvement, take the initiative and be proactive with solutions, be eager to share your ideas, and practice fanatical attention to detail. Be a Great Teammate Be positive, enthusiastic, and energetic, be fun to work with and for, be a good listener, and be eager to serve others well.